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What happened when Ford paid a famous YouTuber to drive around the globe in an EV

For Ford’s big new ad, YouTuber Lexie Alford drove across 27 countries in an electric Ford Explorer. The journey showed the promise—and the perils—of the technology.

Back in March, YouTuber Lexie Alford (aka “Lexie Limitless”) became the first person to drive around the world in an electric car. She drove across six continents, through 27 countries, clocking more than 30,000 km over the course of the six-month journey in a new electric Ford Explorer. 

Now the adventure is premiering on Prime Video in the U.K., and YouTube elsewhere, as a three-part doc series called Charge Around The Globe. And the whole thing is a Ford ad. 

“The brief was to find a story that ‘reinvented exploration’ in modern times in a new electric vehicle,” says Peter Zillig, Ford’s marketing director in Europe. “To find a story that only Ford could tell, that was unique and authentic, and would resonate with our target audience.”

Initially conceived by Ford’s previous agency, AMV BBDO, to promote the launch of the new EV Ford Explorer earlier this year, the new series is produced by ad agency Wieden+Kennedy (W+K), and its London-based in-house production studio WracK.